Poochie Mama

Poochie Mama is brand that is dedicated to making pet products fun & decorative with a primary focus on pet bowl mats & dog shampoo bars.

The core purpose of Poochie Mama is to offer pet owners a range of mats that not only serve a function but also serve as a touch of trendiness, tastefulness, artfulness, & playfulness in modern homes. The grooming products feature clean, organic, hydrating, and pet-friendly ingredients, ensuring your furry friend receives the best care.

The goal of this project was to create an artful and vibrant visual identity for a luxury pet brand that would stand out on their e commerce platform.

Client
Poochie Mama

Start Date
08/01/2023

Let’t visualize Poochie Mama!

CONCEPT 01

Plays on the Loud, fun, groovy, energetic, playful, bold, exciting, and vibrant. It’s a little bit more edgy to go with the name “Poochie Mama”

…we chose this one :)

CONCEPT 02

Bold patterns & shapes in muted colors, pleasant, more organic, earthy with pops of bright color. This one appears a it more artful & matches the energy of a home. 

CONCEPT 03

A bit more minimal, reliable, less organic, cleaner lines and a bit more serious to me than the others, while still being playful, bold, colorful, and energetic.

…Now let’s make logo options based off of the chosen Concept 01

…And refine

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